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I am currently reading "SEO 2019" by Adam Clarke, and I was reading about signing up to the Better Business Bureau to help with link building.

I am based in the UK - what is the equivalent here? Is it worth it?

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Better Business Bureau (BBB) serves consumers and business users and there is no direct equivalent in the UK.

For consumers, there is Trading Standards and Citizen's Advice (who offer consumer advice).

For businesses, the closest equivalent is probably a professional trade association or another membership body. There are also supplier directories such as MemberWise and great.gov.uk.

For link building, you could try joining a professional trade association or supplier directory that offers a public listing of their members. These organisations are generally smaller than BBB and do not have a similar cachet, though. I would expect other SEO activities such as content marketing to have a higher impact on your search traffic.

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