I got a website: company-name-counselling.co.uk

I have set up all 4 versions of the domain to redirect to https://www.company-name-counselling.co.uk.

I have also bought the domains nearby-town-counselling.co.uk and other-town-counselling.co.uk

I want this site to appear in Google when people search for counselling in nearby town.

I will update the title of the home page to include nearby-town when accessed on this domain but the content will mostly stay the same.

Will I benefit from having a specific domain for nearby-town or will the duplicate content penalise me?

  • 2
    Adding more domain names never works. As well, duplicate content does not work. You can simply add schema mark-up and locations as a single page as a landing page for search. There maybe other ways of achieving your goals. Cheers!!
    – closetnoc
    Sep 29, 2019 at 20:26

1 Answer 1


What you are describing is what Google calls doorway pages. Having doorway pages can get your entire site (including your original domain) penalized and removed from the search results. Google doesn't like it when you copy pages, change a few keywords (like the location), and try to rank for all of them.

Using multiple domains is not a good ranking strategy. These days it is easier to get good rankings with pages on a single domain rather than using keyword-rich alternate domains. Google stopped ranking keyword rich domains a while ago and now seems to actively demote domains from ranking for non-branded keywords in the domain.

If you want to have your business rank for multiple cities see the tips at How can I optimize a business site to rank well in local search for multiple cities?

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