Using the FAQ schema doesn't show a rich snippet in Google Search results

Question

I put the FAQ schema code on my single page (WordPress) and it doesn't display on Google result.

The code is right but I don't know why it doesn't work.

<!-- FAQ schema-->
        <?php if(get_post_meta($post->ID, 'dm_que1',true)){ ?>
        <div itemscope="" itemtype="https://schema.org/FAQPage">
            <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
                <h3 class="city-information_title" itemprop="name"><?php $post_meta = get_post_meta($post->ID, 'dm_que1',true);echo $post_meta; ?></h3>
                <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
                    <p class="city-information_content" itemprop="text"><?php $post_meta = get_post_meta($post->ID, 'dm_ans1',true);echo $post_meta; ?></p>
                </div>
            </div>

            <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
                <h3 class="city-information_title" itemprop="name"><?php $post_meta = get_post_meta($post->ID, 'dm_que2',true);echo $post_meta; ?></h3>
                <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
                    <p class="city-information_content" itemprop="text"><?php $post_meta = get_post_meta($post->ID, 'dm_ans2',true);echo $post_meta; ?></p>
                </div>
            </div>

            <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
                <h3 class="city-information_title" itemprop="name"><?php $post_meta = get_post_meta($post->ID, 'dm_que3',true);echo $post_meta; ?></h3>
                <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
                    <p class="city-information_content" itemprop="text"><?php $post_meta = get_post_meta($post->ID, 'dm_ans3',true);echo $post_meta; ?></p>
                </div>
            </div>
        </div>
        <?php } ?>

Answer 1

Google guidelines make it clear that rich snippets are not guaranteed, even if the code is correct:

Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly

Those guidelines offer several reasons why a rich snippet may not be shown, many of which relate to the content itself.

I recommend checking through those and making any necessary adjustments. Also, if you don't already have one, set up a Search Console account so you will be notified of any manual actions that may have been applied.

Answer 2

Folks have already mentioned possible reasons for the rich result not showing up in Google.

One thing which I personally noticed is that FAQ Rich Results show up only for results showing on the first page. Though there is no such mention I have come across in Google Guidelines.

Since "Google does not guarantee that your structured data will show up in search results."

All you can do is, implement Structure Data correctly and keep your fingers crossed.

Implementation of FAQPage Schema in WordPress is quite straight-forward. It involves three major steps:

1. Adding FAQPage Structured Data (generated using in-page markup called JSON-LD, recommended by Google) to the webpage. You can do this with or without using a WordPress Plugin.
2. Validating the webpage for FAQ Schema Correctness using Google's Rich Results Test Tool.
3. Submitting the webpage for fresh Indexing by crawling the page via Google Search Console.

Answer 3

The FAQ schema is only supposed to show in the search results when more than one website in top positions are using it.