See bottom for the tl;dr, the first paragraphs describe the steps I have completed so far.

I have written a script that collects information and pushes it to the dataLayer. In google tag manager interface I have set up two tags alongside with the relevant variables and triggers.

The first tag regards page impression and collects some general page information like name, category etc. I have set the tag manager variables I want to populate and I set the tag trigger to be on DOM ready.

The second tag regards enhanced ecommerce about product impression. I have specified in the tag settings to use the dataLayer (in which I push the ecommerce object according to Google's specifications) instead of custom variables and I have set a custom trigger for the tag, again to be fired on DOM ready, but this time when the url contains "product".

I have enabled preview from google tag manager interface and when I load my page I can see that both events fire as expected. Regaring the page impression tag, I can also verify that my custom variables do get filled with the expected values.

What I have found no success in doing is actually seeing the analytics data on my analytics interface. How do I do that? I found this relevant SO question and while I followed its steps I was unable to see any data in my custom report.

tl;dr I want to see the tag data I sent in a google analytics custom report. Can not figure out how to set it, or if I am doing something wrong.

  • I think we need a little more detail to answer this - are you sending the data to custom dimensions or metrics, or to the built-in dimensions and metrics? Can you see the data in GA anywhere? – Reve Sep 25 '19 at 18:46
  • @Reve The very reason I posted this question was because I do not know how to display the data in the analytics console. I don't know about custom dimensions, I do not know about metrics. I do see the events in the real time though. – Σπύρος Γούλας Sep 25 '19 at 22:51
  • Can you add a couple of screenshots? It would be helpful to see an example of what is in your dataLayer when the event happens, and the settings of your GTM event tag. Also for your page impressions. – Reve Sep 26 '19 at 19:44
  • @Reve unfortunately not, as it is not my own site. What did you need screenshots of? – Σπύρος Γούλας Sep 27 '19 at 12:51
  • The details of how you're sending the data to GA - for example, "The first tag... collects some general page information" - how is it doing that, exactly? I have a guess about what needs to happen but right now it's only a guess! I can try to write an answer anyway, but I'd be able to help better if I knew more. – Reve Sep 27 '19 at 13:25

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