I'm wanting to boost search engine rankings for a business website that offers bootcamp fitness classes in a specific area of UK.
I'm aware that link building is a great way to improve search engine rankings, if not the best way, and have therefore thought about adding our link to local business directories to improve this.
However, I'm now also aware that search engines, in particular, Google, are now funny about building links with websites that have no relevance and can have a negative effect on our ranking.
As mentioned above, the business directories that we are looking to add our link to are in the same town as us or, at most, the same county.
Most of these directories are not relevant to our business with regards to the sport/fitness/bootcamp keywords but they are relevant to our business with regards to our location. However, some do have sections for 'Exercise Classes' and could be classed as relevant as their page title has 'Exercise Classes' written in it.
When Google says backlinks must have relevance, do they mean just our business sector or is location accepted as relevant too? Also, do they consider these business directories link farms/link factories?