I operate a site that ranks for a keyword that isn't actually anywhere on the site. I'd like to NEVER show up for any searches including this keyword, but otherwise remain in the index for other searches. The term that I'd like to ban usually shows up in multi-keyword searches with other words we rank for.
Here's a pretend example:
Let's say I run a bakery that only makes waffles. I want to rank for chocolate dessert waffles and I do, and that works great, but I am also ranking for chocolate dessert cakes and I do not, ever, want to rank for the word cakes.
In this example the word cakes isn't even on my website, but I rank really well for chocolate dessert so my site shows up in SERPs for chocolate dessert cakes.
Which is bad.
Anyone aware of a way to do this?