My site glueckundsegen.de is seeing declining rankings and I wonder whether the following might be a reason for that and whether there is something that can be done to resolve that.
The keyword I'm speaking of is "stammbuch" which is kind of a registry book for official marriage documents.
There is a dynamic AdWords ad which performs pretty well and its landing page is automatically chosen to be
/blog/in-4-schritten-zu-deinem-perfekten-stammbuch which is not the page that should (and currently is) ranking highest. I guess due to this campaign this "unwanted" landing page is ranking too for the keyword ("stammbuch").
Most of the time these two pages: the one I want to rank (
/stammbuch) and the one I do not want to rank (
/blog/in-4-schritten-zu-deinem-perfekten-stammbuch) appear directly after each other.
I wonder whether this might be a problem, because the unwanted result of course steals clicks from the wanted result?
If so, any ideas what to do about it?
An obvious solution would be to stop the dynamic ad campaign, but I don't want to do that since it has a phenomenal conversion rate.
Any thoughts would be greatly appreciated!