In the XML sitemap, there is a limit of 50,000 per XML sitemap. Is there a limit of links to be present on the HTML based sitemap?

If I have more than 100k pages or posts, Should I used them as pagination setup way for HTML sitemaps?

PS: XML sitemap is different from HTML based sitemap.

  • HTML sitemaps were an SEO technique that worked 10 years ago, but I haven't seen any better SEO from creating them recently. Any specific reason you are trying to create one today? – Stephen Ostermiller Sep 20 at 9:17
  • Stephen...That worked and it works well even now too. I'm creating them for a better bot crawl and users can easily find the index of the websites too very easily. – Suresh Kumar Gondi Sep 20 at 10:08
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    See also: How many links (internal) is too many? which is about links in an HTML page but not necessarily a sitemap HTML page. – Stephen Ostermiller Sep 20 at 10:11
  • Seems like, only testing and sticking with the sweet spot is the answer for this. As the navigation links and footer links will have too many internal links for sure in the long journey of a website. For example, Amazon has too many internal links etc.. – Suresh Kumar Gondi Sep 20 at 10:16
  • Since this was posted, Google's John Mueller weighed in on HTML sitemaps: Google Says HTML Sitemaps Not Useful For SEO Purposes – Stephen Ostermiller Oct 20 at 11:03

It can have any amount of links, limitless, open end. But i very doubt, whether even the tenth link in it would be visited by Googlebot. You can monitor it with GA and/or your log files.

Google, just as any human, doesn't like link lists. They are simply not interesting - not relevant to something. Thats why HTML sitemaps are better to omit.

  • Google bot does crawl this html sitemap, I have seen the logs of some client websites. As this HTML sitemap as just list items in it. The question comes, when we have a website more than 500k+ that's where the problem arrives, whether we have to use paginated HTML sitemaps or not. – Suresh Kumar Gondi Sep 20 at 10:11

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