I have a website with a domain that has been registered for around 10 years now the website used to get daily traffic of around 400 to 500 hits per day - but for the past 4 weeks the website users have increased to 6-8k per day from 400-500
The current average session duration is ~17seconds - bounce rate ~42% compare to average session duration of ~30 seconds and 80% bounce rate
I have no doubt that traffic is generated from bots - and am thinking it's coming from the business competitors
Should I be worried about this?
Any advice will be highly appreciated