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I've got an alert on my site for pages being blocked by Robots, and am in the process of fixing it. But I'm curious what the ranking effect is, if there is one at all?

And if there is an effect, does it scale with the number of pages blocked?

  • Once you fix it, Google will eventually see your pages and processes it at roughly the same rate as it would have normally. We have all done this. It is a completely normal mistake and there is no perceived or real penalty except lost time and perhaps a little embarrassment. Cheers!! – closetnoc Sep 17 at 12:43
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One should distinguish: blocked pages vs. blocked ressources.

If pages are blocked by robots, the bot can't come in and read. But, if there are links to blocked page, it could nevertheless be indexed. The SERP result of indexed, but blocked page is ugly - no snippet, only alert "the page is blocked".

Getting such alert means, the bot tried to visit the blocked page. How? Maybe through sitemap. This is a common fail to include pages blocked by robots into sitemap. One gives opposite signals to the bot: index it vs. don't read it.

The ranking effect is, as it is easy to imagine - no ranking. If the bot doesn't read the page, it doesn't know to what term is it relevant.

If the number of blocked pages steadily grows, Google will in general downgrade quality factors of the whole site, for the first it will sent the bot less often to crawl it.

  • Thanks. Do you have a source for that? – Conor Grocock Sep 17 at 11:07

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