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I just set up this cse.google.com thing and it works great.

How can I prevent it from showing ads? I looked almost everywhere in the admin panel of cse.google.com but can't find anything related.

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Assuming you're signed up to the FREE Google Custom Search Engine, then unless you are registered as a qualifying nonprofit (incl. school or government agency) then I don't believe you can disable ads.

However, if you are registered as a nonprofit, then...

To disable ads on a qualifying non-profit search engine:

  1. From the Control Panel, select the search engine you want to change.
  2. Click Setup then Make Money
  3. Toggle the Show Ads option to off.

Reference:

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    Google used to have a ad-free version of custom search called "Google Site Search " (GSS) that you could pay for. However, they discontinued it. Their migration guide says exactly what your answer says: Only non-profits, schools, and governments can remove the ads on Google Custom Search.
    – Stephen Ostermiller ♦
    Aug 28, 2019 at 10:12

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