Using the Last Google Ads Click attribution model a sale is attributed to "Paid Search" if there was a valid ad click within the conversion window regardless of any other channel clicks that happened before the conversion.

Once the conversion takes place, does this reset the attribution?

So, 7 days after the first sale (attributed to Paid) a customer recieves an email, clicks the link and makes a purchase will this then be attributed to "Email" or will this still be attributed to "Paid Search"?

  • Analytics would attribute it to email as it uses last non direct click for attribution. As far as i know though, google ads would attribute it to paid search if using last google ads click attribution model – Bronwyn V Aug 18 '19 at 2:06

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Browse other questions tagged or ask your own question.