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Is there any industry benchmark to convert visitors per month of a website that comes with Google Analytics report (or other such analytics software) to number of monthly impressions for basic understanding. I am in the midst of analytics data from a research report that reads 16,784 visitors per month of a category of website (https://www.a1webstats.com/resource/what-is-a-good-number-of-website-visitors-per-month). I need to get an idea of the impression (I know it will be rough estimate) associated with the same (16,784 visitors per month).

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  • My Google Analytics data of www.digitalsplendid.net (sdslinks.blogspot.com/2019/07/blog-post.html) shows 1 user = 2.21 page views (Dec-18) in the lower end and 8.68 (Oct-18) in the higher for May 2018 - June 2019. So, an attempt to gauge impressions or page views given the number of users or visitors may fluctuate in multiple of 4, at least in this case. Jul 28, 2019 at 13:58

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