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I am wondering how Google considers traffic in the described situation:
A user visits the site through organic search, visits a product and leaves the page opened for more than 30 mins so that the sessions will get expired.
Then proceeds the purchase and buys that product.
In Google analytics data, is that purchase considered as an Organic traffic purchase or Direct traffic conversion or what?
Thanks.
The previous answer is wrong - in standard reports Google Analytics uses last non-direct click attribution.
"The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting. Analytics uses this model by default when attributing conversion value in non-Multi-Channel Funnels reports."
In Google Analytics, outside the Attribution and Multi-Channel Funnel reports, by default the conversion is attributed to the last non-direct source/medium/channel. So in this case the sale will be attributed to organic in the non-MCF reports (e.g. Acquisition -> All Traffic -> Channels).
It is possible to check this relatively easily if you have the transaction Id and the Google Analytics add-in for Google Sheets. You'd make one report to query the Reporting API and another report to query the MCF API, in each report filtering for the given transactionId, with the dimension as channel or source/medium.
In that situation it is a Direct session. Since the "organic" one has expired, new one is started. I do not know what kind of web-shop you are running, ie. does the product have a long description to read or something similar which can cause users to spend more than 30 minutes without performing a hit. But you may consider adding some events or extending a session time.
