Usually we buy ads banner on some website (not with SEO purpose) and we use this approach:
On this domain we have configured a Redirect 302 to our website and a directive : Header always set
X-Robots-Tag "noindex, nofollow"
so something like this
redirect 302 /1234/ ourwebsite.example
Is it safe? Is this avoiding SEO penalties as we are not buying link for SEO purpose? Unfortunately the publisher does not support to our request to add
nofollow directly to the link.
If it's not safe, are there alternative?