For quite a long time (at least a year), the statistics of our site is very stable: more than half of the site’s traffic is Organic, with 16% of returning users (the average for the entire site is 14%).
In the second place is Direct traffic. When we exclude the homepage as a landing page from this statistics, the returning users is only 12%. We don't do any bulk mailing, so we think Direct traffic should mainly consist of returning users.
Can someone explain why there are so few returning users in Direct traffic?