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I have a simple question - in the below picture, what does the "Value" column mean? I can't find any documentation on it, and I don't know enough about the metrics to derive it from context here. Thanks.

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  • How does this relate to a website you control? – John Conde Jun 15 at 21:24
  • So this is facebook analytics, I am using what is called a "pixel" (facebook tech) its like google analytics, but it locks on to the traffic that is driven by my facebook ads and optimizes my ad delivery – ewizard Jun 16 at 12:29

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