I'm about to do a website relaunch in a couple of months. It's a WordPress site. The relaunch will include these changes:

  • changes in content, both text and images
  • a new WP theme, thus changes in the DOM as well as design changes
  • some minor structural changes

The domain luckily stays the same.

In terms of SEO I remember reading somewhere, that it is wiser to not change everything at once, but rather do changes gradually. Especially to not make changes with the content and the design/DOM at the same time. But I cannot find that same advise anymore anywhere.

So my question is: Is it better for your Google rankings to do all the above changes at once, or do them gradually, hence changing the theme first, than waiting 4 weeks or so and then doing changes to the content?

  • Sorry but the questions you've asked have been asked several times before in separate questions already on Pro Webmasters. (design changes, url changes and content changes). Jun 11, 2019 at 23:40
  • To save you time... Google/Bing don't care about the design of your site as long as it renders correctly. Google/Bing appreciate a slow-drip/fast-drip on page updates, so you will benefit from gradually, or all at once. Google/Bing does not care about structure changes assuming you are following best practices e.g 301 redirects. Jun 11, 2019 at 23:42


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