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What is the impact of using one image for several post on my site? Does it have a negative affect on SEO? For several posts, I use one picture. because all of them are Q & A. Am I wrong? is it bad for SEO?

  • Are you talking about SEO for the posts in web search, or for the images in image search? – Stephen Ostermiller Jun 11 at 16:47
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Using the same image in several places isn't necessarily bad. I think it can actually be good UX if you use it for a recurring type of post. That way, your users will easily recognize this type of post while scrolling down your blog.

In terms of SEO I would consider if you can make the image more specific to each post and/or keyword (if that's possible with your post titles). For example, you might consider changing the ALT tag on a per-post basis or even download the image, change its title and re-upload it for each post so you can use different keywords.

  • I have seen exactly the same image have ranked for various low competition keywords, just by changing the alt tag. If it competitive keyword then best use a different image. – Raitis Kupce Jun 11 at 13:58

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