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I noticed a new tab under conversions for a specific account but cant figure out how to enable it on other accounts.

Does anyone know how to enable this on other accounts?

screenshot of new tab

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You would want to go through this support article on Store Visits. It outlines what you need to start seeing data in this type of report. This was announced in 2018 and was released to advertisers who are running local campaigns.

Do go through the Limits and caveats in the article as well.

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