I am looking into some reports in Google Analytics, however my attention has been brought to the fact that I cannot seem to find approximately matching numbers between google search console and Google Analytics traffic numbers, for the same time period, for the same domain.
I have compared the same time period (13. April to 13. April) in search console "clicks" with "sessions" in Google Analytics traffic acquisition for
source/medium = "google / organic". As seen in the below screenshots, the numbers in GA are 25% HIGHER (not lower) than Search Console.
The domain is running HSTS so all requests are HTTPS and should be counted both places.
- Is it the right metrics I am comparing
- Why are they different in the way that GA number is larger? I would understand why "sessions" would be smaller, but not the other way around
- Which of the numbers should I trust?