I have a segment I've created in Google Analytics (called it "segment X"), and now I want to make a new segment that is "Everyone not included in segment X" -- how can I do that?

(BTW segments are so cool!!)

  • 3
    It will depend on the definition of segment X - unfortunately you can't define a segment based on another segment. You'll have to define a second segment with opposite conditions from X (which we can help you with if you give details of X!).
    – Reve
    Commented Apr 12, 2019 at 0:17
  • 1
    GA doesn't allow you to use existed segments to create new ones; the solution would be to create new segment basis reverse conditions like mentioned by @Reve Commented Apr 12, 2019 at 9:32
  • Thank you both. @Reve if you can add your comment as an answer, I'm happy to accept it as the official answer to this question.
    – Eric
    Commented Apr 12, 2019 at 13:05

1 Answer 1


Although it would be really nice if Google Analytics allowed you to base a segment definition on another segment, it does not. To create a "everything except segment X" segment you'll need to create a segment Y that uses the negation of the conditions in segment X.

Potentially useful reminder: the negation of A and B is not-A or not-B and the negation of A or B is not-A and not-B. Segments are cool - have fun!

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