tl;dr If you have a URL with a
utm_content parameter, but no other UTM parameters, is it possible to track that in Google Analytics?
I was trying to help somebody run a very simple Facebook Ads campaign with a couple of different banner ads. Two different ads were used, with URLs that differed by the value of the
utm_content parameter e.g.
There were no other UTM parameters used, because we only have one campaign, and only needed to distinguish which ad was clicked on to reach the site. I didn't realise that this seems to make it unusable in Google Analytics, because choosing "Ad Content" as a secondary dimension only shows "(not set)".
Do you need to have
utm_campaign etc. present to be able to track the visitors to the site who arrived by clicking on the ads?
Is there some other report in Google Analytics that will show the different
utm_content values on incoming URLs?
The site is hosted on Squarespace so I don't have access to the raw
access.log (or equivalent) from the webserver which might show the full URLs. I only have the per-page Access Log shown by Squarespace (which doesn't seem to show anything about the
utm_content parameters) and to the Google Analytics reports for the site.