1

I know active users is unique users that in the data range visit our site. but my misunderstanding point is that what is the interpretation when we use 1-day, 7-day, 14-day together? what is the meaning? each point when click by mouse show a one day, I couldn't get the point. is there any better meaning?

enter image description here

1

To start out: the Google Analytics Active User report documentation. It may be helpful, but it doesn't really answer your question.

For completeness, let's go through the graph itself to start: Each day along the graph is giving the user count for the time ranges ending on that day. So in your screenshot, in March 8-14 there were 27 active users, and in March 3-9 there were 51 (the number in the popup: 7 days ending on March 9).

The graph then shows you the pattern of those running totals. I would mostly use this myself to view, say, the 7-day total by itself on the graph, to see traffic trends with the day-to-day changes smoothed out.

One use I could think of for viewing more than one line together is this: Suppose you were looking at your 28-day active users on the graph, and the total went up. By graphing the 1-day active users at the same time, you could see whether it was due to a big spike in traffic on one day, or a smaller increase that lasted longer.

  • is it possible more clear the last sentence? – Maryam M Mar 15 at 19:49
  • Maybe. :-) I was thinking that a big increase in one day's traffic would push the 28-day total upward for a while (until it was 29 days old), but smaller increases for more days would also push the 28-day total upward. The 28-day total graph might show you by itself whether it was a big one-day increase, or a smaller multi-day increase, but if it wasn't clear which one, adding the 1-day total would certainly tell you. – Reve Mar 16 at 22:47

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.