I have an eCommerce website, which wants to target the USA, UK and Europe. The targeting will be done through Subdomains as follows:
www.example.com (USA with Dollars and American English) en-eb.example.com (UK with GBP and British English) en-eu.example.com (Rest of Europe with Euros and British English)
The idea, in regards to the European site, being that the Analytics will be monitored where a dedicated Subdomain will eventually be created for any Countries that produce a lot of traffic to the
Google Webmasters Tools/Search Console
With the above in mind, what would be the most appropriate Location to place within the International Targeting area of Google Webmasters Tools/Search Console?
My thinking is that I should simply select 'Unlisted' and let the site content provide the rest of the signals to inform Google that the site is intended for a European audience. Signals such as the use of Euros and Shipping details etc.
Would this be the right approach or is there a better approach, bearing in mind there being no 'Europe' entry within Google Webmasters Tools/Search Console?