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One of our website has ranked well on Google and showed good Google Impression & Clicks etc.. Around July we implemented SSL for our website and website was now only available over https://www.example.com

A proper 301 redirect at root level so all previous link are redirected to HTTPS. For example:

  • http://www.example.com | https://www.example.com
  • http://www.example.com/page1 | https://www.example.com/page1
  • http://www.example.com/page2 | https://www.example.com/page2

I kept monitoring website and noticed consistent website traffic on, on the other side I noticed number going down for Impression & Clicks

When I raised this on forum I was told this is quite normal and it will recover with time but its almost 6-7 months now with no improvement in Impression & Clicks.

Do I need to worry about this and how can I get back on normal Impression & Clicks

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When you switch to https all your URLs change from http to https.

Google Search Console considers that a different site, it also considers the inclusion of www makes it a different site.

You need to verify that other site with the Google Search Console and look at its data.

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You can redirect you web site or include it by http and https both ,with www or non-www but you have to inform Google this change

  • Can you explain more? What are the mechanics of informing Google? – Stephen Ostermiller Feb 20 at 21:00
  • how can i inform google? i am already doing 301 redirect – Learning Feb 24 at 8:48
  • you can configure your server to accept either http or https call? If this is the case you can use protocol relative urls to make your requests use whatever protocol you are already using. reqUrl = "//www.domainename.com" – ben teber Feb 24 at 20:47

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