I've noticed that Google is displaying a phone number immediately below some descriptions in the organic SERPs. It displays as a line below the description with the telephone icon next to it.

Looking at the websites displaying this, they appear to be using:

<span itemprop="telephone">555-212-1212</span>  

Is this replacing the <a href="telephone">555-212-1212</a> syntax?

Is Google looking for the itemprop syntax in order to display the telephone number below the SERP description?

Google Search: search results showing the telephone number below the description

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Browse other questions tagged or ask your own question.