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I have a small blog that occasionally gets featured in a newsletter with world-wide distribution. When that happens, I see clear spikes in incoming traffic, a significant portion of which is coming from Amazon AWS in Ashburn, Virginia.

Is there a way to determine inside Google Analytics whether these visits are real people?

There are 241 visits from Amazon, 100% new users, 100% bounce rate, 0:00 duration. Sounds fishy to me.

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  • Did you ticked Exclude all hits from known bots and spiders? Under the Google Analytics Admin > View Settings > Bot Filtering If it's known bot then it'll filter out automatically – Group Of Oceninfo Feb 5 at 9:00
  • I have a view that has bots excluded but it shows zero visits, which is not possible since I've visited the site, so it should show at least one visit. There must be some other incorrect filter in that view which is excluding every visitor, bot or not. I still think it's interesting that there would be so many "unique" visitors from Ashburn. – Max Vernon Feb 5 at 17:46

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