Say I have a link:


then what would happen in my Google Analytics page? The same with utm_campaign, utm_source, and utm_content.

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    With two question marks in there it won't be read as two parameters. The second ? Would have to be an & to be two parameters. Right now it is a single parameter with the value X?utm_term=Y. – Stephen Ostermiller Feb 4 '19 at 15:23
  • So ?utm_term=X&?utm_term=Y? – Ooker Feb 4 '19 at 15:25
  • You only use ? to start a chain of parameters, then, the separator will be & – Emirodgar Feb 4 '19 at 15:28
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    ?utm_term=X&utm_term=Y would be the correct way to include two parameters. The question mark separates the query string from the rest of the URL. Within the query string, the parameters are separated by ampersands. – Stephen Ostermiller Feb 4 '19 at 15:28

In that case, only one will be taken into account. It will depend on the tool that manages the parameters. By default, Google Analytics uses the last set config, so I will say that the last parameter will override the initial parameter.


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