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Schema.org includes "provider":"person or organization" for @Type "Service". But what about reviewing these services offered?

{
  "@context": "http://schema.org",
  "@type": "Service",
      "aggregateRating": {
          "@type": "AggregateRating",
          "ratingCount": "25",
          "ratingValue": "3"
      }
}

Google mentions reviews can be applied to:

  • Local businesses
  • Movies
  • Books
  • Music
  • Products

In regards to Schema.org data:

  1. How do I define that this is an individual offering the service and being reviewed?
  2. Do I want to do it this way or will Google ignore it?
  • schema.org/provider could work, but I don't think Google would use it. – Stephen Ostermiller Jan 29 at 21:58
  • 1
    1.) What makes you think that provider is not suitable? You quoted that it can also be a Person. 2.) Even if Google ignores it, you might still want to use it -- or do you only want to add structured data that Google makes use of? – unor Jan 30 at 6:50
  • Thank you @unor for the comment. If Google won't display the rating in SERs I would think about using microformatting that they would display. The concept of reviewing individuals seems to be left out of their developer.google.com documentation for microformats. I find this surprising considering the reviewing of services by humans are very important but not used by Google. – Ben Racicot Jan 30 at 14:16
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How do I define that this is an individual offering the service […]?

As you note yourself, the provider property can be used to specify the service provider (which can be a Person).

"@type": "Service",
"provider": {
  "@type": "Person"
}

How do I define that this is an individual […] being reviewed?

It would probably be unusual to review the Person (instead of the Service this Person provides), but it’s possible with Schema.org.

"@type": "Review",
"itemReviewed": {
  "@type": "Person"
}

If the review is for the service, simply replace Person with Service.

Do I want to do it this way or will Google ignore it?

Neither services nor persons are listed among the things Google Search will display a review rich result or a critic review rich result for. This doesn’t necessarily mean that they won’t display it, but it’s at least not documented.

Note that they document to support the review rich result for products, though, and Schema.org’s Product type can also be used for services:

Any offered product or service.

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