I am looking for some industry expert weigh-in on best practices to how to best approach the business scenario described below.
Tim runs a business, timsbusinesswebsite.com. Tim's business has between 15 and 30 individual locations in large cities across the United States. Unfortunately, the approach to each individual location's digital marketing has been inconsistent.
- Some have a unique URL for their location (e.g. timsbusinesswebsite.com/new-york-city/)
- Some have a subdomain (e.g. chicago.timsbusinesswebsite.com)
- Some have a separate domain altogether (e.g. timsbusinesswebsiitelosangeles.com)
Which of these three approaches would best build the best foundation for the business in local and national rankings from an SEO standpoint and why?