1

I am working for a project that has multi facet filters. The url that will be build when faceting applied will have several delimiters. I am not sure what characters should I use as delimiter that are SEO freindly and does not impact SEO negatively.

1
www.example.come/products/?facetName=facetValue&facetName=facetValue

More details:

The rule of thumb for "SEO friendly URLs" is to create URLs that convey their content in a meaningful and easy to understand way to a human user. An approach I like is facetName=facetValue (so no facetIDs or facetCodes that the user can not interpret).

Since your question is specifically about delimiters for multifaceted pages, you are referring to the "query part" of a URL. That means you should use the & character to separate the facets so it would look something like this www.example.com/products/?facetName=facetValue&facetName=facetValue.

As seen here:

A query string. If a query string is used, it follows the path component, and provides a string of information that the resource can use for some purpose (for example, as parameters for a search or as data to be processed).
The query string is usually a string of name and value pairs; for example, term=bluebird.
Name and value pairs are separated from each other by an ampersand (&); for example, term=bluebird&source=browser-search.

Lastly, in case your facet value is more than on word use - between them.

You can read a great deal of things about URL formatting here --> RFC 1738

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.