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One of the top level domain (TLD) that I came across ".forsale" caught my attention. If we are to buy "accessories" domain, and apply different subdomains like mobile, laptop would that have any SEO impact? For example:

  • laptop.accessories.forsale
  • mobile.accessories.forsale

The whole URL looks to be hugely keyword rich, for example "laptop accessories for sale" and semantically correct and correlated.

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I think brand matters even if you're creating that kind of website. What percentage of people are going to buy from that kind of domain? I don't think it will be many.

It's not easy to remember that full domain name. That will cause return visit traffic to be much less than if you had a strongly branded site.

See from Search Engine Journal: How to Choose a Domain Name That Will Stand the Test of Time

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If we are to buy "accessories" domain, and apply different subdomains like mobile, laptop would that have any SEO impact?

Google has not provided a hard line answer to that question, though they do have a couple old videos covering that topic:

How important is it to have keywords in a domain name?

Is Google putting more weight on brands in rankings?

In my experience working with such websites, having broad keywords within the domain name will not give you a leg-up in ranking for those terms.

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Exact match domains still get a little bit of SEO value if you are using a .com domain name. Using any other top level domain extension would make no sense at all right now.

Like if you have laptopdeals.com that would be a great domain name instead of laptopdeals.offers or laptopdeals.forsale.

  • I'm not sure that exact match domains provide any SEO benefit even for a .com these days. – Stephen Ostermiller Feb 4 at 19:29
  • It's hard to identify a noticeable difference if the content profile and the links profile is not good. I'm currently operating 2 emd website and they are doing good with only less than 50 links for the home page. One of them is 9 months old and another one is 3 years. – P082 Feb 11 at 7:03

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