Could somebody explain me, what is the difference between site impression and url impression, if i connect Search Console as data source to Data Studio? Look at the screenshot:

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I've compared the data fields of both - they seem to be the same...:( At least i wasn't able to find a difference.

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    I would assume that site impression means 'all urls combined' or the 'homepage'. Jan 18, 2019 at 20:05

1 Answer 1


According to the help docs:

Google Search Console uses 2 different aggregation methods for reporting on search performance: site impressions and URL impressions. The Search Console connector gives you access to both these methods; however a single data source can only use one of these. (To see your site impressions and URL impressions side by side, create 2 data sources and add both to a single report.)


There is a table on the following linked page which shows how aggregate metrics are calculated based on property or page

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