For my Google Ads, I'm using a tracking template to apply utm_medium=cpm to designate display ads in Google Analytics. utm_medium=cpc designates text ads. However, it appears as though Analytics is reporting that information as medium cpc.

Is this due to using Google Analytics auto-tagging, or is there some other reason for this?


My guess would be the default setting in Google Ads: "Settings" (on left nav) > "Account Settings" (top tab) > "Auto-tagging."

Your Answer

By clicking "Post Your Answer", you acknowledge that you have read our updated terms of service, privacy policy and cookie policy, and that your continued use of the website is subject to these policies.

Not the answer you're looking for? Browse other questions tagged or ask your own question.