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For my Google Ads, I'm using a tracking template to apply utm_medium=cpm to designate display ads in Google Analytics. utm_medium=cpc designates text ads. However, it appears as though Analytics is reporting that information as medium cpc.

Is this due to using Google Analytics auto-tagging, or is there some other reason for this?

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My guess would be the default setting in Google Ads: "Settings" (on left nav) > "Account Settings" (top tab) > "Auto-tagging."

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