This is an example of standard structured data for video by Google:

  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "...",
  "description": "...",
  "thumbnailUrl": "...",
  "uploadDate": "2016-03-31T08:00:00+08:00",
  "duration": "PT1M54S",
  "contentUrl": "https://www.example.com/video/123/file.mp4",
  "embedUrl": "https://www.example.com/embed/123",
  "interactionCount": "5647018"

Here, there is the contentUrl field which points to an MP4 file.

What should I use for contentUrl because I'm using Dash and there is no single MP4 file?

I insist about this because I think it's playing the main role when Google decides to show the rich snippets of video in the search result.


1 Answer 1


If you're already going through the trouble of using Dash, you may consider having an extra copy of the video as a single MP4 file both for the purposes of this structured data and also as a fallback for legacy browsers.

However if you would rather not do that, realize that contentUrl is just a recommended property and not a required property. Not just YouTube (which you would expect to have an in with Google Search), but also other third party video sites like Vimeo leave out the contentUrl property for their videos and they still get rich snippets, so it's not strictly required at least if your site has a certain amount of authority.

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