For selected Event Label results are: Total Events

How to present in custom report value of CTR [%] = (Total Events for Click) / (Total Events for Hit)?


Unfortunately there is no way to perform calculations of this type within Google Analytics or Google Data Studio. You can divide one metric by another (such as Unique Events / Total Events), but not one dimension's metric value by another dimension's metric value.

If you need this on an ongoing basis, so it's worth some extra work to set up a report, you can do it in Google Sheets with the Google Analytics Add-On. The add-on documentation will get you started. Your actual report would be in a different tab of the spreadsheet, where you can copy over data directly from the GA reports and also do whatever arithmetic is useful to you.

Your Answer

By clicking "Post Your Answer", you acknowledge that you have read our updated terms of service, privacy policy and cookie policy, and that your continued use of the website is subject to these policies.

Not the answer you're looking for? Browse other questions tagged or ask your own question.