Featured Snippet Questions

Recently, when I search for keyword "best mlm software" I got a featured snippet having "List of Multi Level Marketing Software". I noted that two of list's item were BOLD text. Didn't know why??? Can anyone explain to me why these two were words are BOLD even though the first item didn't have any word related to my keyword "best mlm software"..????

Just curious to know...!!

  • I'm closing this question as off-topic because it is not about your own website. Commented Jan 17, 2019 at 13:32

1 Answer 1


Those are search results, based on your personalization. My personalized SERP looks like:

enter image description here You see, another terms are bolded. And, if you do a kind of non-personalized search, i.e. with an incognito tab, so the SERP has even no featured answer, and no bolded terms, like on:

enter image description here

  • Hello @evgeniy, I was already searching it from private mode of Mozilla Firefox. Commented Dec 19, 2018 at 6:13

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