Is SEO and Google AdWords dead when it comes to delivering results for traditional businesses (doctors, lawyers, general contractors, etc.) that get their traffic mostly from people who are searching for their business? I've noticed that from a rational standpoint, it makes the most sense for a customer to choose a business based on reviews, which means that most traffic flows onto platforms such as Google Maps and Yelp. Does this mean that SEO and Google AdWords is useless as marketing tools? Ok, you can argue that it might still bring some marginal benefits, but in comparison to Yelp and Google Maps, isn't it practically useless? ...and if this is the case, then what is the most effective way to deliver results for a traditional business?