I want to enable Demographic and Interest Reports in Google Analytics. But whenever I try to do so, this error is shown:
Does anybody know how to solve this? I've refreshed the page, waited a couple of days and tried again, but to no avail.
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In order to enable that feature you need to have to enable Remarketing and Advertising reporting features and have an active Google Ads account linked with analytics.
For more details see: Enable Demographics and Interests reports and Enable Remarketing and Advertising Reporting Features in Analytics