I want to enable Demographic and Interest Reports in Google Analytics. But whenever I try to do so, this error is shown:

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Does anybody know how to solve this? I've refreshed the page, waited a couple of days and tried again, but to no avail.

1 Answer 1


In order to enable that feature you need to have to enable Remarketing and Advertising reporting features and have an active Google Ads account linked with analytics.

For more details see: Enable Demographics and Interests reports and Enable Remarketing and Advertising Reporting Features in Analytics

  • Yes, that's right. But I can't enable that either. It gives Internal Error.
    – Mahm00d
    Commented Dec 3, 2018 at 7:36
  • In that case it sounds like you may need to open a support ticket with Google. There is a little "?" icon at the top right of Google Analytics where you can contact support by email or live chat (on weekdays).
    – tshimkus
    Commented Dec 3, 2018 at 8:08

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