Use Google Analytics to track inquiries from AdWords users based on the URL of the contact request

Question

My clients site cannot be modified to track goals, the platform they use will not allow it and the developer has no interest in coding anything in to help.

I'm coming to the site late in the game but the AdWords and Analytics have been linked for some time, i just need to get a report on which AdWords campaigns are producing leads. I can determine which are doing this by looking at the URLs, if it contains ?inquire the user sent a contact request.

How can I create a report that will show me where this specific set of users came from? What AdWords campaign, or direct / organic search etc.

Answer 1

Why do you think the site needs to be coded to track goals in Google Analytics? If you have destinations urls that indicate what page a conversion has taken place on, you set up the goals in Google Analytics, not on the site, or in the code.

Also, if adwords is linked to Google Analytics, and you say it has, then you have Adwords reports inside Google Analytics, under Acquisition> Google Ads.

Answer 2

You are looking for the "goals" feature in Google Analytics. You can set up a "destination goal" which is based on a visited URL. Here is a link to the Google Analytics help about goals.

To make this work you need to visit the GA Admin section and go to "Goals". Then select "New Goal". From the template select the "Contact Us" template. Name it "Inquiry" and set it to be "destination" type. For the destination, set it to "Regular Expression" and use .*\?inquire.*. Save the goal.

After some data comes in you can use the "Conversions", "Goals" report to see the information you need.