I have an e-commerce store, which sells wedding dresses, suits, costumes etc. I have the title of my homepage set like this:
The store name | [name of the 4 main categories delimited with coma]
Then, in the description I have all the important keywords.
It works great, however, when I type the "wedding dresses [city name]" to Google, I would expect the category page to show up - insted the homepage is always shown with higher priority.
I could probably fix this by making the homepage title and description less specific - but than again, based on KW analysis I don't really want to do that, since there really are just a few keywords that really seem to work, and those are basically category names.
What would be the best approach?