GTM how to set up a trigger when message pushed to Data Layer doesn't contain Event variable?

Question

When user clicks on a button a message is sent to the Data Layer, with the relevant information, however it doesn't contain Event

To set up a GTM trigger to fire on custom events I need to specify an Event name.

Is there a default name I can use? Or is there any other GTM trigger I should consider instead?

Attached is a screenshot of what the message looks like using DataSlayer chrome extension.

Thanks

Answer 1

Yes, you can by using HTML data attributes. When adding them to you HTML Markup you can automatically trigger events.

Also, you can try the CSS-selectors option. https://www.simoahava.com/analytics/matches-css-selector-operator-in-gtm-triggers/

I love this solution, but it comes with a downside: GTM is very picky what item you did click. So I created a jQuery script to look for the closest.

function(){
  var one = jQuery({{Click Element}}).closest('[html data attribute here]').attr("html data attribute here ");
  return one;
}

Does work like 99%. Of course not when JS is disabled.

Answer 2

As far as I know it is not possible to trigger a tag on a custom event from the data layer if the Event name is not in the object pushed in the data layer.

An alternative is to set up a trigger using Element id or Element class.