Remove site from search engines for specific keyword

Question

I know normally people want the opposite but I would like to know if someone here knows how to remove a site from search results for a specific keyword.

Lately I'm getting a lot of visits from people who are actually looking for some other site. I know this because I did some research and it turns out the domain they're looking for is spelled slightly different.

Normally this wouldn't be a problem but in this case the people who are "accidentally" visiting my site are minors who are looking for some sort of game scam website. Most of them don't speak english and thus don't understand that my website is not the website they're looking for. Most of them are signing up 10 times in a row, trying to hack into my database and sending huge amounts of traffic using botnets.

All of this happens because my site ranks above the other site when they're searching for it. I don't want my site de-indexed from search engines, I just want to de-index it for that specific keyword.

Any help would be much appreciated. Thanks!

Answer 1

I dont know any way to unrank a page for spesific keyword, the only think that would work is removing from your page (H1, Title, Descriptions, p) which are related to the keyword.

This is what John Muller said about the specific matter:

If you rank for a phrase that you don't want to rank for, there's not much you can do other than make sure that your content does not include this phrase. Adjusting the description meta-tag and the title element to give more information about what you are really writing about can be helpful as well, although this may not affect your ranking for that phrase. Adding a "not" qualifier won't really help to change the ranking, but it might help users who are looking for something particular.

One trick you could try is to replace individual letters with alternate glyphs that look very similar. For instance, you could replace a lower case "L" with the number "1" (or use cyrillic characters that look very similar, eg "e"/"е", "r"/"г", "i"/"і", etc.). While this would make it harder for us to understand your content (say if someone wanted to use Google Translate to read it in their own language), it would likely also prevent your content from ranking for those words.

Answer 2

Its not possible to remove keyword from index, only whole page(s)
If you make image with text, that keyword, it will leave index. (but looks not perfect)
Next Im not sure following will work, but try to split keyword to few tags, like <span>key</span><span>word</span>.
And 3 way, replace chars in word with similar chars from other language, for example кеуwоrd - bold letters are Russian.
Combine above two methods, and Google will not find keyword. However Google search are good in finding typos and in accidental writing on wrong keyboard layout(that's not the same as I suggest in 3 way).