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My website has seen a dramatic drop in search engine traffic (over 50%) since swapping to https 2 months ago.

I have .htaccess rules for 301 redirects and since it is a Wordpress site, I also have a SSL plugin to change URLs on the website.

What could be causing this slump?

Drop in traffic in August

marked as duplicate by Stephen Ostermiller seo Oct 20 '18 at 9:25

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    Have you also claimed and verified the https properties in Google Search Console? – Bronwyn V Oct 19 '18 at 20:56
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    Yes absolutely. 301 redirects set up via htaccess on the website too – Prateek Oct 19 '18 at 22:34

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