Below is a screen shot of a query on Google. The URL usually appears where the green text is. How do you control what that says?
For my specific site it displays the URL. I want to put my business name there.
For internal sections of the site, a navigation chain can be displayed in the snippet (with green color), revealing more information about the structure of the web resource and the position of the page in this structure.
To be displayed in the snippet:
the tree of sections of the site should correspond to the URL, that
is, if the product belongs to the category of "some new posts", then
in the URL it should have an intermediate page
URL should look something like this:
it's desirable that a title and a text of the link (any) were similar.