I'm part of a business based in Western Australia, for example, Online Training Western Australia, currently operating a website on
onlinetrainingwa.com.au. Our original goal was to provide the service to Western Australian customers only, and thought it would make good sense from an SEO perspective to name the business similarly to the search terms potential customers would be entering to find services like ours, hence the name Online Training Western Australia. This strategy has proven quite effective.
We are now considering the prospect of expanding the services to other states within Australia, and I am wondering what the best strategy would be for this moving forward as far as domains and websites go. I'd imagine, ideally, we would get a more generic, location-unspecific domain (perhaps:
onlinetraining.com.au), and then have sub-directory pages for each state from there.
The above strategy makes sense in respect to the associated domain and infrastructure costs, however, no such location-unspecific versions of our domain are available. It's for this reason, the option of simply purchasing domain variations for each state appears to be a potential solution.
The modularity and segregation of the above example is not necessarily an issue for us, however, I was hoping to find out more about what the pros and cons of the above methods would be in this situation. I've read plenty of posts relating to localisation on a country-by-country level (and therefore involving translations etc.), like this one: How should I structure my URLs for both SEO and localization?.
Are there any major caveats that would cause the option of purchasing a location-specific domain for each serviceable state to be a bad idea?
Any help would be much appreciated.