I run a medium pop culture website (ranked 52 thousand and something), and have noticed in the last few years that certain keywords generate a lot of traffic for me.
The keywords I use were very popular a few years ago, but don't seem to be reported on other websites and Google Trends indicates there is next to no interest in these terms.
My concern is that by continuing to prioritize posts based on these keywords, I have cultivated an audience that cares more about these keywords than most.
If I make a post on this topic, I will easily get 100k views, while posts that are frontpage stuff on competing, vastly more popular websites will not get anywhere near that.
Is this a case of me cultivating a specific audience, or are my website stats indicative of general trends and interest in the wider population?
Are there tools or methods I could use to get to the truth of the matter?
It's important to me that I don't just make assumptions and treat them as fact or ignore contradictory evidence, as that would be arrogant and foolish.