I'm curious to the best approach of writing up structured data for a website that is for a brand of a parent company and its products.
Using the first example I could think of - Oreos are a brand of Nabisco.
Typically I'd have on my homepage structured data (JSON-LD) for
WebSite. In this case, Oreos is more of a brand than it is an actual organization. So in this case:
- Would Nabisco be the organization with Oreos listed as a brand underneath?
- Would Oreos be an organization, that is considered a
- If Nabisco isn't mentioned anywhere on the Oreo website, would referencing the parent organization even be a good idea?
I know for most structured data on the site, I could handle it as usual (breadcrumbs, product, website, etc.) but for actually declaring that this website is for a brand of a parent company - I'm not sure what the best approach is (if any) to specify that.
- Say Oreos has social media accounts - this is something you would typically specify in
Organization- So if you use
Brandhere in place of
Organization, is the
sameAsstill applicable in the same way? Google documentation specifies it must go on
organizationeven though it is technically a
brand, I'm curious on how that might be best handled