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I am in the planning stages of my new website. With the rise of 4K monitors I want to make my site appealing to people who use these larger resolutions.

My site design is based on the responsive 12 column grid system which is used inside of a feed like system. I plan on adding ads from adsense the problem is these ads are usually small relative to the 4k resolution and usually come with raster images. If I make the site use 100% of the width of the monitor then these ads I would assume would look awful. Is there any techniques/tips to incorporate ads into resolutions this large so they look appealing and not out of place.

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    This is a design question, not a webmastering question. – Rob Sep 26 '18 at 10:44

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